Perfume is an aromatic substance used to give the skin, clothes, food, objects, or living-spaces a pleasant odor. It consists of a combination of essential oils or aroma compounds, fixatives and solvents in liquid form. It has been reported that perfumes make people feel energised and refreshed. They have also been linked to memory recall. There are different fragrances for every mood or occasion. Some are floral and sweet while others are deep woody. Perfume has been around for over 2500 years. It was used by Romans and Arabs who refined the art of making it.
The modern perfumer creates a blend using hundreds of different ingredients that are either natural or synthetic. Some of them are extracted from plants while others are derived from animals such as ambergris from the beluga whale, castor oil from beavers and musk from male deer. Animal substances are used as fixatives to reduce the evaporation rate of perfume and help it stay on the skin longer.
Fragrance companies use a variety of marketing strategies to sell their products. They are known to promote their perfumes as luxury goods. In addition to promoting their scents, they also target the specific age groups that would like to wear them. They may target young girls with their softer, lighter, more youthful fragrances and older men with their deeper, more masculine scents.
Choosing the right perfume for you is very personal. It is important to understand that the same perfume can smell completely different on two people due to their chemistry. Therefore, it is important to read perfume reviews and evaluate the notes that come through on your skin.